From start to finish, a roast typically takes about 15 minutes. Our roasting machine looks a lot like your clothes dryer. The beans are spun in the cylinder to "cook" them evenly. I am continually monitoring the "roast", visibly, by sound and smell; in order to bring out the flavors and aromas hidden within the beans.
If the beans are roasted too dark -Italian- (This is a product of California and Seattle, no one in Italy roasts this dark) the taste of the coffee is extinct, and the sugars have carbonized, instead of caramelized. Darker does not mean better. Roasting is an interpretation of agricultural ingredients and we hope you are adventurous when it comes to culinary tastes, because we roast for the differences you can taste.